“For appearance annual covers, we accept to fit celebrities into apparel which are advised for the acutely fit. Best stars themselves ask us to accomplish abiding that flaws like an cruddy birthmark or a appendage are taken affliction of ,” says Shefalee Vasudev, Editor, Marie Claire India, adding, “‘Hope this will be taken affliction of’ is their pet line.” “The covers are absolutely photoshopped, added so in appearance magazines. The awning girls are meant to be perfect, so we accomplish them perfect. But we don’t absolutely change the look,” concurs Ruchika Mehta, Editor, Hello! India.
The lensmen additionally accord to the trend. “As a photographer, I will use whatever apparatus is appropriate to accomplish the angel attending best, ” says celebrity columnist Atul Kasbekar, adding, “Whether it is lighting, make-up, styling, beard or photoshop.”
The editors acknowledge that the best accepted flaws adapted by application airbrush address accommodate facial hair, chipped attach polish, freckles. “At times we additionally accept to wax armpits, lighten blemishes, do artful anaplasty ,” action Vasudev and quips, “We accept to accord with the ‘joys’ of booblessness and accomplish them shapely.” Justifications are interesting. “Don’t you add a blooming at the top of a amber block to accomplish it attractive?” asks appearance stylist Rishi Raj. “To accomplish clothes adhere acceptable on the body, you accept to resort to airbrushing.”
A hip-removal is accounted extreme, at atomic in Indian appearance world. “We do blow up the photographs for artful purposes,” says Vasudev, “but we don’t change the anatomy to unrecognisable levels.” Meanwhile Moore continues tweeting on her missing hip: “You apperceive what is obscene...(sic) you anticipation what is my absolute shape.”